AI Insights · Timothy · January 2022
Top 5 Photo and Video Apps on iOS in Kenya Q4 2021
Discover the performance trends of the top 5 photo and video apps on iOS in Kenya during Q4 2021, including downloads, revenue, and active users.
The fourth quarter of 2021 saw interesting trends in the performance of the top five photo and video applications on iOS in Kenya. The data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active users for these popular apps.
YouTube: Watch, Listen, Stream experienced a relatively stable performance in terms of downloads, with numbers hovering between 2.0K and 2.8K throughout the quarter. Downloads peaked at 2.8K in the week of December 20. The app maintained a high level of engagement, with weekly active users consistently above 430K, peaking at approximately 449K in early December.
Instagram saw its weekly downloads fluctuate between 1.7K and 2.2K. The highest number of downloads occurred in the final week of December, reaching 2.2K. Weekly active users showed a positive trend, growing from around 105K at the beginning of the quarter to over 111K by the end of December. Revenue for Instagram varied, with a peak of approximately $110 in late September, followed by lower figures, averaging around $40 per week.
Snapchat had a steady download rate, ranging from 1.4K to 2.2K. The highest download figure was recorded in the last week of December at 2.2K. Active users increased steadily over the quarter, starting at 84.5K and reaching 100K by the end of December.
Google Photos: Backup & Edit maintained a consistent download rate, with weekly figures between 750 and 940. Active users showed a gradual increase, starting at 25.5K and reaching 30.8K by the end of the quarter. Revenue for the app demonstrated an upward trend, peaking at approximately $573 in the final week of December.
CapCut - Video Editor saw a steady increase in weekly downloads, starting at 544 in late September and peaking at 645 in the last week of December. Active users also trended upwards, beginning at 2.6K and reaching 3.7K by the end of the quarter.
These insights reflect the dynamic nature of user engagement and app performance in Kenya’s iOS photo and video app market during Q4 2021. For more detailed data and insights, visit Sensor Tower.
